Privacy Policy

Serrano Familia REI LLC, doing business as SerranoHomeBuyers ("Company," "we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at serranocashoffers.com or contact us in connection with our services.

By using our website or submitting your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

• Contact Information: Full name, phone number, email address, and mailing address.
• Property Information: Property address, condition, and details you voluntarily provide about your real estate situation.
• Communication Data: Messages, notes, or other information you provide when contacting us via forms, phone, email, or text.
• SMS Consent: Whether you have opted in to receive SMS text messages from us, the date and time of consent, and the source of your consent (e.g., our website form).
• Technical Data: IP address, browser type, referring pages, and other standard website analytics data collected automatically.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your property inquiry and prepare a cash offer.
• To communicate with you about your property, including follow-ups, appointment scheduling, and offer updates.
• To send you SMS text messages if you have provided your consent (see Section 3 below).
• To improve our website, services, and customer experience.
• To comply with applicable laws, regulations, and legal obligations.
• To protect the rights and safety of our company and others.

3. SMS Text Messaging

If you provide your phone number and check the SMS consent box on our website form, you are agreeing to receive SMS text messages from SerranoHomeBuyers. These messages may include:

• Follow-ups on your property inquiry
• Property-related questions and clarification requests
• Appointment coordination and scheduling
• Cash offer updates and transaction communication
• Promotional messages related to our home-buying services

Your SMS consent data — including your phone number, the fact that you consented, the date/time of consent, and the source — is stored securely in our CRM system and is used solely to manage our communication with you.

4. How We Share Your Information

We may share your information only in the following limited circumstances:

• Service Providers: We may share data with trusted third-party vendors who assist us in operating our website, CRM, and communications infrastructure (e.g., GoHighLevel, email providers). These parties are contractually obligated to keep your data confidential and use it only as directed by us.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or government authority.
• Business Transfers: In the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of that transaction, subject to this Privacy Policy.
• Protection of Rights: We may disclose information to protect the rights, property, or safety of our company, our customers, or others.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. Our CRM and communication systems use industry-standard encryption and access controls.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with legal obligations, or as otherwise required by applicable law. If you request deletion of your information, we will make reasonable efforts to comply, subject to legal and business requirements.

7. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information.
• Opt-Out of SMS: Withdraw your SMS consent at any time by replying STOP to any of our text messages.
• Do Not Sell: We do not sell your personal information, so no opt-out is necessary for that purpose.

To exercise any of these rights, please contact us at isaacantoniobusy@gmail.com or +1 608-867-9745.

8. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of the website.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

10. Children's Privacy

Our services are intended for adults 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

• Company: Serrano Familia REI LLC (DBA SerranoHomeBuyers)
• Website: serranocashoffers.com
• Email: isaacantoniobusy@gmail.com
• Phone: +1 608-867-9745